Sergey Sheleg on Nicegram’s Vision for the Future

3 min readJan 17, 2024

In a landscape dominated by ever-evolving digital communication platforms, Nicegram has carved out a unique niche. Under the leadership of Sergey Sheleg, Chief Product Officer, Nicegram has transitioned from a simple Telegram client to a trailblazer in the Web3-focused SocialFi arena.

This article delves into the key insights from an exclusive interview with Sergey Sheleg, revealing the strategic maneuvers and visionary steps that have shaped Nicegram’s transformative journey.

The Genesis and Growth of Nicegram

Nicegram’s inception in 2019 marked the beginning of a remarkable journey. Initially a pet project, it quickly evolved in response to Pavel Durov’s decision to open Telegram’s API. Sergey Sheleg, leveraging his experience from Ultimate Guitar, identified an opportunity to reposition Nicegram as a business communication tool within the Telegram ecosystem, akin to WhatsApp’s business model. This pivotal shift was a response to a market demand for business-focused messaging.

Embracing the Web3 Shift

The transformative leap into the Web3 domain is perhaps the most significant strategic decision for Nicegram. Recognizing the growing interest in cryptocurrency among its users, Nicegram is evolving into a platform that seamlessly integrates SocialFi elements. The development of the Nicegram Hub, envisaged as a ‘Google for Telegram’, is a testament to the company’s innovative spirit, aiming to simplify the search and discovery of groups and channels within Telegram.

Community Engagement

The Core of Growth A critical aspect of Nicegram’s success is its approach to community engagement. By maintaining the familiar user experience of Telegram while adding enhanced functionalities, Nicegram has effectively lowered the barrier to entry for users. This strategy has fostered organic growth and community-driven promotion, significantly expanding its user base without resorting to traditional advertising methods.

The Role of AI in Enhancing User Experience

AI technology has played a pivotal role in Nicegram’s evolution. The integration of an AI assistant has streamlined content management, particularly for community administrators. The future holds further AI advancements, with plans to introduce personalized AI features to cater to a diverse array of user needs.

Empowering Creators in the Web3 Era

Nicegram’s focus on the creator economy is evident in its introduction of features like token-gated access and multi-chain wallets. These tools are designed to aid creators in overcoming the challenges of audience attraction and monetization within the Telegram ecosystem.

Impact on the Messaging App Industry

Nicegram’s transformation into a SocialFi platform is poised to have a significant impact on the broader messaging app industry. By demonstrating the successful integration of Web3 and cryptocurrency features into a traditional messaging framework, Nicegram sets a precedent for innovation and adaptability in the digital communication realm.

Sergey Sheleg’s leadership has guided Nicegram through a series of strategic decisions, culminating in its current position as a front-runner in the SocialFi domain. The platform’s journey from a Telegram client to a Web3-centric communication tool illustrates a remarkable adaptability and foresight, positioning Nicegram at the forefront of a digital revolution in messaging.

As the platform continues to evolve, its commitment to community engagement, Web3 integration, and empowering the creator economy promises to shape the future of digital communication.





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